Global Intercessors Website Redesign Case Study
This case study delves into the complete redesign and revamp of the Global Intercessors website, a 24/7 prayer platform. My objective was to craft a user-centric experience that seamlessly guides users, regardless of their technical background, towards the power of prayer.
Steps I used in revamping the website
1. Understanding the Needs:
Research & Discovery Phase
The project began with a deep dive into understanding the users and their prayer journeys. Here’s how i achieved that:
- User Interviews & Surveys: I conducted in-depth interviews and surveys with a diverse group of individuals who regularly use prayer platforms. This helped me uncover their needs, pain points, and preferred methods of prayer engagement.
- User Persona Development: Based on the gathered data, I created user personas – detailed profiles representing core user groups. These personas served as guiding lights throughout the design process, ensuring that i addressed the specific needs of each user type.
- Information Architecture Mapping: I meticulously mapped out the website’s information architecture. This exercise established a clear and logical structure for the website, ensuring users can effortlessly find the information they seek.
2. Learning from the Competition:
Competitive Analysis
To gain valuable insights and identify areas for improvement, I then conducted a thorough analysis of existing prayer platform websites. I focused on:
- User Experience (UX): I evaluated how users navigate these websites, paying close attention to user flows, information presentation, and overall ease of use.
- Best Practices: I identified industry best practices for prayer platform design, such as clear calls to action, intuitive search functionalities, and accessible interfaces.
- Potential Shortcomings: I pinpointed areas where existing websites fell short, such as overly complex navigation or lack of accessibility features for visually impaired users.
3. Crafting a User-Centered Design: UI & UX Solutions
Armed with research and competitive analysis, I then embarked on crafting a user-friendly and tech-agnostic experience:
- User Interface (UI):
- Clean & Minimalist Design: I opted for a clean and minimalist aesthetic, prioritizing ample white space to enhance readability and create a sense of serenity.
- High-Contrast Fonts: Accessibility was paramount. I used high-contrast fonts that are easily readable across various devices and screen sizes.
- Intuitive Calls to Action (CTAs): Clear and concise CTAs were strategically placed to guide users seamlessly towards the prayer platform.
- Spiritual Imagery: The website incorporates calming and spiritual imagery that evokes a sense of peace and tranquillity, setting the tone for prayerful reflection.
- User Experience (UX):
- Simplified Navigation: I prioritized clear and intuitive navigation with well-defined menus and easily identifiable categories. This ensures users can find their way around the website effortlessly.
- Powerful Search: A robust search functionality was implemented, allowing users to find specific prayer testimonies efficiently.
- Responsive Design: The website was designed using responsive principles, guaranteeing optimal viewing and user experience across desktops, tablets, and mobile devices.
4. Aligning Design with Brand IdentityContent Creation & Brand Alignment
Content plays a crucial role in the user experience. I focused more on:
- Clear & Concise Content: Content was meticulously crafted to be clear, concise, and informative. I used language that is easily understood by a non-technical audience, ensuring everyone feels welcome and included.
- Brand Alignment: The website’s visual design elements, including colour palette, typography, and imagery, were carefully selected to align with the established brand identity of Global Intercessors. This consistency fosters brand recognition and trust among users.
5. Validating the Design: Prototyping & User Testing
To ensure the effectiveness of my design solutions, I then employed a user-centered approach:
- Lo-Fi Prototypes: Initial ideas were translated into low-fidelity prototypes. These lo-fi prototypes were used for early user testing, allowing me to gather valuable feedback and iterate on the design before investing significant time and resources in high-fidelity mockups.
- Hi-Fi Prototypes: Based on user feedback from the lo-fi stage, I then created high-fidelity prototypes that showcased the final design vision with realistic visuals and interactive elements. These hi-fi prototypes allowed for more comprehensive user testing and final refinement before development.
The Impact: A Website Designed for Prayer
The redesigned website of Global Intercessors resulted in a significant improvement in user experience:
- Effortless Access: Users can now effortlessly access the prayer platform, regardless of their technical background. The intuitive design guides them seamlessly through the website.
- Enhanced User Comfort: User feedback indicated a sense of calm and ease when navigating the website.